This is completed downloadable Test Bank for Business 12th Edition by William M. PrideRobert J. Hughes and Jack R. Kapoor

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Test Bank for Business 12th Edition by Pride

Test Bank for Business 12th Edition by Pride

Product Description:

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success.

Table of Contents:

PART I: THE ENVIRONMENT OF BUSINESS.

  1. Exploring the World of Business and Economics.
  2. Being Ethical and Socially Responsible.
  3. Exploring Global Business.

PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.

  1. Choosing a Form of Business Ownership.
  2. Small Business, Entrepreneurship, and Franchises.

PART III: MANAGEMENT AND ORGANIZATION.

  1. Understanding the Management Process.
  2. Creating a Flexible Organization.
  3. Producing Quality Goods and Services.

PART IV: HUMAN RESOURCES.

  1. Attracting and Retaining the Best Employees.
  2. Motivating and Satisfying Employees and Teams.
  3. Enhancing Union-Management Relations.

PART V: MARKETING.

  1. Building Customer Relationships Through Effective Marketing.
  2. Creating and Pricing Products that Satisfy Customers.
  3. Wholesaling, Retailing, and Physical Distribution.
  4. Developing Integrated Marketing Communications.

PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.

  1. Social Media and e-Business.
  2. Using Management Information Systems and Accounting Information.

PART VII: FINANCE AND INVESTMENT.

  1. Understanding Money, Banking, and Credit.
  2. Mastering Financial Management.
  3. Understanding Personal Finances and Investments.

Product details

Language: English
ISBN-10: 1133936679

ISBN-13:  9781133936671                 978-1133936671

ISBN-10:   1133595855

ISBN-13:  9781133595854               978-1133595854

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Test Bank for Business 12th Edition by Pride